CROWN ROYAL XO
A GENTLEMAN'S EVENING
We developed a cooperative branding opportunity for Crown Royal's new brand extension XO, by creating and marketing a unique two-tier launch event. The trendsetting pairing provided a unique experience showcasing the brand through both a private Gentlemen's series curated by Enitan Bereola as well as a corresponding affair.
We provided creative direction, event design, print and ad production and experiential marketing.